Peak season for every vacation home varies.
It could be a beach home that’s popular in the summer.
Or a ski condo that’s a hit in the winters.
Vacation home owners need to get busy with lots of pre-season prep in the time leading up to peak rental season.
Not only should the home be ready, but administrative tasks, listing on platforms etc needs to be taken care of.
Let’s look into the areas that need updating before peak rental season hits:
- Know your area inside and out.
Keep an eye out for any changes like new listings, popular amenities and changing nightly rates.
You need to adjust to keep up and stand out. - Be aware of seasonality shifts
Do you know when your peak season is?
You may think you know the answer but it’s always good to double check.
Travel trends have changed a lot recently so you might expect an influx of guests in unexpected months.
Check seasonality trends for the past year to ensure you haven’t priced the rental too low on (new) high demand days! - Revisit and adjust your policies
With increasing competition in short-term rentals, you need to make your listing as appealing as possible.
Yes, decor, amenities, and pricing matter but also review your policies.
Maybe a little less strict on your cancellation policy or making the cleaning fee reasonable or being pet-friendly or not charging for extra guests?
Revisiting policies once a year can open doors to be more appealing to this season’s guests. - Analyze booking trends
Sometimes people plan and book trips well in advance, other times travelers wait longer to book their vacations.
You need to look into booking lead times to see how far in advance guests are booking stays in your area at that particular time.
Knowing what’s happening right now can help you plan when to adjust your rates, if you need to.
- Review your listing on booking platforms
Make your listing as appealing as possible.
- Refresh your professional photos
- Ensure listing details are accurate
- Update any new features that the platform added
- Pay special attention to the amenities section (show off everything you have)
This is the secret to appearing higher in search results and attracting eager guests.
Done with all of the above?
Looks like you are ready to take on the peak season bang on!
Click here to explore our dedicated property management services for Dubai homeowners.
