Yes, reviews are critical for the success of your vacation rental business.
But there are a few ‘don’ts’ to keep in mind.
Just to recap, positive guest reviews help in getting more bookings, establishing trust, moving you up in listings and so on….
But you should never:
- Offer to pay someone for writing a positive review
Not only is it illegal in some countries but it is also against the Terms of Service (ToS) of some major vacation rental platforms.
Don’t risk getting fined, banned or jeopardize the future of your vacation rental.
Besides, wouldn’t you agree it’s a little desperate, not to mention unethical? - Annoy your guests (through apps and phone calls) to write a review
Pestering your guests by sending multiple messages will not only stop them from leaving a review, but it’ll also push them to write a negative one! - Communicate too long after the stay
If days or weeks have passed since the guest left, the feedback you’ll get will be rather bland – something generic that doesn’t offer much information to your future guests.
It’s best to get a review in the few days following their departure. - Ignore guests after they leave you a not-so-positive review
Taking negative reviews personally is understandable but remember a single one-star won’t sink your business!
In fact, it’s a great chance to show potential travelers how you responded to the unhappy guest and improve.
Remember to be open to feedback and accepting of any mistakes you make.
Reviews give interested guests a real-world account of what the home has to offer.
So, they’re one of the biggest marketing tools for your holiday home.
Want to drive more guests to your rental? Call us up!
